Luo Festival Secures KSh20 Million Sponsorship From Jowi FM
The Luo Festival has secured a major KSh20 million sponsorship deal from Jowi FM ahead of its much-anticipated 20th edition scheduled for Saturday, November 14, 2026, at Uhuru Gardens in Nairobi.
The partnership was officially announced on Friday, November 13, as organisers intensified preparations for the cultural celebration expected to bring together musicians, entertainers and fans from across the country.
According to reports, the agreement is a three-year partnership covering media airtime, event branding, live broadcasts and regional talent searches across Nyanza.
The sponsorship is expected to strengthen the festival’s visibility while creating additional opportunities for upcoming musicians to showcase their talent.
Star-Studded Lineup Set for Luo Festival
The 2026 edition will feature a diverse lineup of musicians from the Luo entertainment industry, bringing together established performers and emerging talent.
The artistes initially announced include Prince Indah, Odhiambo Tusker, Freddy Jakadongo, Otieno Aloka, Osogo Winyo and John Junior.
Other performers listed are Odongo Swagg, Aqueeno Chogo, Osito Kalle, Dolla Kabari, Abongo Jakabwana, Elisha Toto, Kaka Talanta, Musa Jakadala, Tony Nyadundo and Coster Ojwang.
However, Prince Indah will not perform at the festival despite initially appearing on promotional posters. Lang’ata MP and festival organiser Phelix Odiwuor, popularly known as Jalang’o, explained that the musician had secured an opportunity to perform in the United States.
Jalang’o said he supported the decision, noting that the international engagement would allow the artiste to showcase his music beyond Kenya. DJs are expected to play some of his popular songs during the event.
DJs and Hosts to Keep Fans Entertained
The entertainment programme will also feature several DJs and presenters tasked with keeping the audience engaged throughout the festival.
DJ Joe Mfalme, DJ Daffy, DJ Wal and DJ Pskratch are among those expected to provide entertainment between live performances.
Meanwhile, MC Gogo, Hype Ballo and Ogina Koko will take up hosting duties, guiding the programme and engaging festival attendees.
Their involvement is expected to add to the festival atmosphere as different musicians take to the stage.
Luo Festival to Celebrate Music and Culture
Beyond the musical performances, the festival is expected to showcase different aspects of Luo culture through food, fashion, dance and art.
The annual celebration provides a platform for musicians to connect with their audiences while promoting traditional and contemporary Luo entertainment.
The event has also grown into an important gathering for cultural enthusiasts and entertainment lovers from different parts of Kenya.
Venue and Ticket Information
The 20th edition of the Luo Festival will take place at Uhuru Gardens in Nairobi on Saturday, November 14, 2026.
Published ticket listings indicate that VIP tickets cost KSh3,000, while VVIP tickets are priced at KSh8,000. Golden Circle packages are also available, with prices depending on the package selected.
With the reported KSh20 million sponsorship from Jowi FM and a broad entertainment lineup, organisers are preparing for a major celebration of Luo music, culture and creativity.
The partnership also highlights the growing role of corporate and media support in providing platforms for local musicians and cultural events.
