English football star Jude Bellingham has attracted widespread attention after featuring in a new advertising campaign for fashion brand Calvin Klein, with fans and social media users sharing their reactions to the campaign.
The Real Madrid midfielder made his debut as a Calvin Klein campaign star on November 2, 2026, modelling the brand’s Icon Cotton Stretch underwear collection.
The campaign, which was photographed and directed by Oliver Hadlee Pearch in Madrid, presents a different side of the footballer away from the pitch.
Bellingham is seen modelling several pieces from the collection, including boxer briefs, low-rise trunks, hip briefs and the new Icon Cotton Stretch Shine Trunk.
One of the campaign’s standout moments features the England international recreating his familiar goal celebration, bringing an element of his football identity into the fashion advertisement.
Social Media Reacts to Bellingham’s Campaign
The campaign quickly became a talking point online, with fans sharing humorous comments, memes and reactions across social media platforms.
Many users expressed surprise at seeing the footballer take on an underwear modelling campaign, while others praised the brand’s decision to feature one of football’s most recognisable young stars.
The advertisement also attracted attention from entertainment and lifestyle platforms, with its release generating discussions beyond the usual football audience.
The reactions demonstrate how football personalities can attract attention outside sports, particularly when they collaborate with major international fashion brands.
What Bellingham Said About the Campaign
Speaking about the partnership, Bellingham said he enjoyed working with the fashion brand and connected with the campaign’s central message, The Icon Underneath.
He explained that the concept focused on confidence and feeling comfortable in oneself.
The footballer also described Calvin Klein as an iconic brand and said he enjoyed bringing the campaign’s idea to life in his own way.
Calvin Klein Continues Its Football Connections
Bellingham joins a list of prominent footballers who have worked with Calvin Klein on its underwear campaigns.
The brand has previously featured Liverpool defender Virgil van Dijk, Tottenham’s Son Heung-min and Bellingham’s Real Madrid teammate Trent Alexander-Arnold.
By bringing football personalities into its advertising campaigns, Calvin Klein continues to connect fashion with global sports culture.
Bellingham’s latest appearance marks another major fashion collaboration for the 23-year-old, whose influence extends beyond his performances for Real Madrid and England.
With the campaign already generating online conversations, the footballer’s debut with Calvin Klein has given fans another reason to discuss his growing presence outside football.
